How to NOT Execute Your Strategy (S2E5): Dr. Emilio Herrera

Dr. Emilio Herrera is the Chief Health Officer of Keralty, a leading multi-national health group that supports everything from health care prodder education local health clinics. Emilio has been integral to the creation and execution of their Comprehensive Health Model strategy that impacts the lives of literally millions of people. In this episode, Emilio shares the lessons he has learned about how to get your people to accept the change that the strategy demands – and what happens when they do not.

Three key concepts:

  1. Just as in medicine, we cannot simply justify everything we do by the outcomes we deliver. The system that produces the outcome is equally important to the strategy. If we ignore this truth, we will eventually cause harm.
  2. Everyone must see the same problem and focus on taking the same approach. How we define the scope of the problem is absolutely essential to how everyone will define their goals and their roles for every decision they are going to make.
  3. The human factor is THE key to strategic execution. This means that trust and credibility become your foundation as a leader when you are trying to get the organization to change. But even with trust and credibility established, everyone still needs evidence that the new strategy is working. Without this proof, whatever trust and credibility you have will erode during execution.

BONUS – Leader guide: Use the following questions for (a) self-reflection as a leader and/or (b) a great discussion with your team.

1) Listen to the full episode before this discussion.
2) What theme stood out most to you from that interview? Why?
3) In 10 words or less, define the biggest obstacle that affects a leader’s trust and credibility with their teams. Share your answers.
4) What are the most important factors to successfully build trust and credibility as a leader?
5) Emilio talked about how important it is to have evidence that the strategy is working. What is required to generate that kind of evidence?
6) Looking at our efforts now, we need to protect the trust and credibility others have in our team. What should we be doing to ensure that we are building evidence that does this?
7) Option: Take time right now to define exactly what that looks like (the outcome(s), metrics, and requirements).

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Holomua. Onward and upward.

All the best ~ Tim

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