Talk about radio silence. My last post was almost 2 months ago. Wow. I am definitely not a blogger. Nor is my desire to be a blogger. I just want to be a guy with a perspective. One that others find valuable. So, please know that while I am committed to posting more often than every two months (yikes), please know that I will only post when my comments have meaning. And the next “End of the World” post is coming… some day.
In the mean time, I would like to take a moment to share the main points from a key note I gave to representatives of South Africa’s banks yesterday in Johannesburg. The theme was “5 Things Your Customers Want” and here they are:
- They do not want your products or services. They want their problems solved.
- They do not want to be your “market.” They want to be unique.
- They do not want to follow your rules. They want you to follow their lifestyles.
- They do not want your volume of choices. They want integration.
- They do not want your process. They want relevant conversations.
Clearly, this is fuel for my next series of blogs. But my point here is this: the number one desire of customers is that the people who sell to them would be trusted advisors. Trusted advisors solve problems, treat their clients as unique, follow their clients’ life (and work) styles, integrate their value, and provide relevant conversations.
Mirror moment: How consistently do you offer all five of these things?
Since I am still in Africa for another week, my internet access will be somewhat spotty. But I will do my best to respond to your comments as I am able.
I mua… Onward and upward.
P.S. For those of you who care, I am extremely honored to have been mentioned one of the top sales influencers on Twitter. THANK YOU so much to all of you who retweet my ramblings.